BET Holdings, Inc. is the only publicly traded media company (NYSE:BTV) that primarily targets black consumers. Its core business, Black Entertainment Television, Inc. (BET), is an advertiser-based cable television programming service, launched in January 1980, that serves as both a cultural center and an information source for BET's target audience. The BET Cable network airs a variety of music video shows, as well as originally produced and syndicated programming, 24 hours a day to 42.3 million cable households. BET Holdings continues to leverage its brand name identity into other growing markets, including pay-per-view and other programming, direct merchandising, and magazine publishing.

BET Holdings, Inc. mission is simply to become the preeminent media company serving black consumers, thereby creating substantial value for its shareholders.

Our strategy includes:

  • Obtaining and producing quality content, primarily music and entertainment programming, to attract and retain African-American viewers and readers;
  • Developing the BET brand using the quality entertainment image of BET programming;
  • Expanding distribution channels to strengthen the BET brand and provide advertising opportunities; and
  • Creating additional cable channels, products and other services utilizing the BET brand and established distribution channels.

Financial Overview:
The principal operations of BET Holdings, Inc (the Company) consist of cable television broadcasting and magazine publishing. The Company's Entertainment Group operates BET Cable Network, BET Action Pay-Per View (Action) and other ancillary businesses including BET Direct, the Company's wholly-owned direct marketing subsidiary. The Company's Publishing Group publishes Young Sisters & Brothers (YSB) and Emerge magazines. Additionally, the Company has equity ownership interests in certain affiliated companies, which are accounted for under the equity method, including BET Film Productions and BET Pictures, which are joint ventures that produce motion pictures.

Substantially all of the Company's revenues are earned by BET Cable Network from the sale of advertising time and subscriber fees from cable system affiliates. Additional Entertainment Group revenues primarily relate to pay-per-view subscriber revenues earned by Action. Publishing Group revenues primarily consist of advertising revenues and subscription fees earned from the Company's magazine publishing operations.

Investment Information
The Company's earnings releases, 10K and annual report are available through PR Newswire's Company News On-Call fax service and on PRN's Website. For a menu of the Company's earnings releases or to retrieve a specific earnings release, call (800) 758-8504, extension 092325, or http://www.prnews.com on the Internet.

Shareholder and security analyst inquiries, including requests for a copy of our Annual Report or most recent 10Q or 10K as filed with the Securities and Exchange Commissions should be directed to:

BET Holdings, Inc.
Ms. Lorinda Green, Director of Investor Relations
Investor Relations Department
1900 W Place N.E.
Washington, DC 20018
(202)-608-2263
(202-608-2595 FAX