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BET Holdings, Inc. is the only publicly traded media company
(NYSE:BTV) that primarily targets black consumers. Its core
business, Black Entertainment Television, Inc. (BET), is an
advertiser-based cable television programming service, launched
in January 1980, that serves as both a cultural center and an
information source for BET's target audience. The BET Cable
network airs a variety of music video shows, as well as
originally produced and syndicated programming, 24 hours a day
to 42.3 million cable households. BET Holdings continues to
leverage its brand name identity into other growing markets,
including pay-per-view and other programming, direct
merchandising, and magazine publishing.
BET Holdings, Inc. mission is simply to become the preeminent
media company serving black consumers, thereby creating
substantial value for its shareholders.
Our strategy includes:
- Obtaining and producing quality content, primarily music and entertainment programming, to attract and retain African-American viewers and readers;
- Developing the BET brand using the quality entertainment image
of BET programming;
- Expanding distribution channels to strengthen the BET brand and provide advertising opportunities; and
- Creating additional cable channels, products and other
services utilizing the BET brand and established distribution
channels.
Financial Overview:
The principal operations of BET Holdings, Inc (the Company)
consist of cable television broadcasting and magazine
publishing. The Company's Entertainment Group operates BET
Cable Network, BET Action Pay-Per View (Action) and other
ancillary businesses including BET Direct, the Company's
wholly-owned direct marketing subsidiary. The Company's
Publishing Group publishes Young Sisters & Brothers (YSB) and
Emerge magazines. Additionally, the Company has equity
ownership interests in certain affiliated companies, which are
accounted for under the equity method, including BET Film
Productions and BET Pictures, which are joint ventures that
produce motion pictures.
Substantially all of the Company's revenues are earned by BET
Cable Network from the sale of advertising time and subscriber
fees from cable system affiliates. Additional Entertainment
Group revenues primarily relate to pay-per-view subscriber
revenues earned by Action. Publishing Group revenues primarily
consist of advertising revenues and subscription fees earned
from the Company's magazine publishing operations.
Investment Information
The Company's earnings releases, 10K and annual report are
available through PR Newswire's Company News On-Call fax service
and on PRN's Website. For a menu of the Company's earnings
releases or to retrieve a specific earnings release, call (800)
758-8504, extension 092325, or http://www.prnews.com on the
Internet.
Shareholder and security analyst inquiries, including requests
for a copy of our Annual Report or most recent 10Q or 10K as
filed with the Securities and Exchange Commissions should be
directed to:
BET Holdings, Inc.
Ms. Lorinda Green, Director of Investor Relations
Investor Relations Department
1900 W Place N.E.
Washington, DC 20018
(202)-608-2263
(202-608-2595 FAX
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